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GCG Deal Announcement | SSG Capital Advisors, LLC advised Soft Surroundings Holdings, LLC

Congratulations to SSG Capital Advisors, LLC for having advised Soft Surroundings Holdings, LLC in the sale of substantially all of its assets to separate affiliates of Coldwater Creek and Gordon Brothers.

Founded in 1999 and headquartered in St. Louis, Missouri, Soft Surroundings is a prominent lifestyle brand and omni-channel retailer of women’s apparel and accessories.

Coldwater Creek is a leading catalog and online retailer of women’s apparel, accessories, jewelry and gift items. Gordon Brothers is a global advisory, restructuring, and investment firm headquartered in Boston, Massachusetts.

The transaction was led by Matthew Arden, Senior Vice President. Read the press release.

08 December 2023

SSG Capital Advisors, LLC

GCG | Geneva Capital Group