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GCG Deal Announcement | Regent Evolution advised Easel TV Limited

Regent Evolution advised Video Streaming Software-as-a-Service platform provider Easel TV Limited on its sale to the Swedish company Accedo Broadband AB.

Easel TV Limited has announced its sale to Accedo Broadband AB, a global video solutions provider from Sweden. The acquisition will accelerate Accedo’s OTT product offering and see the Easel TV SaaS platform and the award-winning Accedo One SaaS platform come together under one roof. This move will further strengthen Accedo 's ability to deliver on customer requirements. The Easel TV team will join Accedo's existing London office, enhancing their ability to serve customers both in the UK and internationally.

Founded by media executives Joe Foster and Bill Scott, Easel TV has a long-standing reputation as a trusted technology partner of media companies and TV operators. A streaming video pioneer, Easel TV was instrumental in launching the first streaming apps on Pay TV, the first Pay-Per-View (PPV) streaming service on Amazon Fire TV, and the first same day film streamed to coincide with a cinema release, for which it has received numerous prestigious awards. Easel TV has a reputation for quality engineering with large blue chip broadcast customers including Sky and NBCUniversal, and a strong track record for innovation. Easel TV’s streaming platform includes unique market segmentation features and inbuilt AI Assist tools.

Accedo is a global video solutions provider, powering some of the world’s most impactful video-centric experiences. Through a combination of award-winning products and deep technical expertise, Accedo empowers global industry leaders - such as Deutsche Telekom, NBC Universal, ITV, Globo, Hallmark, Bloomberg and Tata Play - to inspire and entertain people across the world.

Accedo was founded in 2004 and supports businesses at every stage of the video journey, from strategy and design to delivery, maintenance, and post-launch optimisation. Accedo is headquartered in Stockholm, Sweden, and has an additional 14 offices spread across all corners of the world.

Joe Foster, CEO, Easel TV, said: “We selected the Regent Evolution team to assist us with our search for a strategic partner, primarily because of their excellent industry knowledge. They arranged meetings with CEOs of broadcast technology firms from Europe, America and the Far East. In the final analysis we selected Accedo as our preferred strategic partner for the next stage of our development.”

Dolf Campman, Partner at Regent Evolution said: “The team at Easel TV led by the founders Joe Foster and Bill Scott has built a world-class OTT streaming platform for blue chip broadcasters and event organisers. It was an absolute pleasure working with the Easel TV team and the combination with Accedo represents a strong strategic fit for both the vendors and Accedo.”

This transaction demonstrates Regent Evolution’s continued expertise and track record in the SaaS and media sectors.

The Regent Evolution team was led by Dolf Campman, Partner. Read the press release.

02 July 2024

Dolf Campman

Regent Evolution, Partner

Regent Evolution

GCG | Geneva Capital Group